A Private Practice. Limited to 30 Founders and CEOs.
A Private Practice. Limited to 30 Founders and CEOs.
Jonathan spent 25 years as a CEO, built and packaged that experience into 60+ playbooks and 120+ tools, interviewed 130+ CEOs to pressure-test it, and then embedded AI to accelerate delivery.
This isn’t just coaching. It’s a proven operating system
Frameworks Built from 130+ CEO Conversations
Remove fragility from your business, scale with clarity.
Of Private Companies.
Building companies that can operate, scale, and be transferred without fragility, giving them real options.
Accountable for creating real enterprise value, not just short-term results.
Sales? Me. Delivery? Me. Strategy? Me. I can’t take a real holiday without the wheels falling off.
I want to delegate, but no one seems ready. I want systems, but there’s no time to build them.
Every time we grow, I lose margin, team morale dips, or quality drops. Growth feels risky, not rewarding.
I know I don’t want to be doing this forever. But right now, the business couldn’t run (or sell) without me.
Built and led businesses across Australia, Asia, and the Middle East. This system was forged in practice, not theory.
A dedicated coaching practice working with founders navigating the exact same challenges. Pattern recognition at depth.
250+ founders coached directly. 130+ in-depth Stories of Scale interviews. The system is pressure-tested at scale.
A decade of IP packaged into a system that works with or without you in the room. AI-accelerated delivery keeps progress moving between sessions.
Three pillars. One system. Built to create a business that can run, scale, and sell without you.
Explore The Operating SystemMoving from founder-bottleneck to scalable asset.
Helder Klemp
CEO & Co-Founder, DNX Solutions
“Your ability to hold space for challenge, focus, and clarity continues to play a key role in helping us execute the strategy we have built. DNX was recently Certified as a Great Place to Work.”
Dan Hilson
Founder & CEO, Evenergi
“You helped me set a 3-year plan for the business, build a high performing executive team, and move from doer to coach. The impact on me as a leader has been significant.”
Mike Morgan
Senior Vice President & Managing Director APAC, Insight
“We set ourselves an ambitious goal. Becoming certified as a great place to work in all 5 countries across APAC - Australia, NZ, China, HK and Singapore - was achieved in less than half the time we expected.”
5x CEO. 2x founder. Two successful exits.
Jonathan has 35+ years of senior leadership experience across Australia, Asia, and the Middle East. He built Scale Up OS because he lived the problem — and spent a decade packaging the solution.
His practice is deliberately capped at 30 clients to ensure every founder gets his direct focus.
Map out a growth plan, identify your #1
bottleneck, and leavewith a clear next step.
Score your business across 10 dimensions.
Find out your indicative valuation multiple. Takes 10 minutes.
A concise operating framework that reveals whether your strategy, team, and systems are built for predictable growth, or still dependent on the founder.
